Audience Profile The audience for adverts run on the CyberMedia network is every customer that uses a public access terminal in our network. These are primarily people aged between 18 and 40 living, working or holidaying in London. Our research has identified the following demographics:
Age
40% 16 – 25 years old
44% 26 – 35 years old
Gender
55% Male
45% Female
Education
31% Degree Level
14% A-Level
17% GCSE's
6% No qualifications
Employment
44% Full time
8.6% Part Time
8.6% Self Employed
11% Students
27% Unemployed
| Income
34% £12,001 - £18,000
24% £18,001 - £25,000
20.7% £25,001 - £35,000
22.3% Prefer not to say
Property
64% Privately Renting
7% Living with parent
26% Council Accommodation
3% Own their own property
Internet Café Use (pcm)
42% Less than 5 hours
33% 5 to 10 hours
17% 10 – 15 hours
7% more than 15 hours | Consumerism
39% Do not have a home phone line
42% own a computer
94% own a TV
67% own a Radio
42% have an MP3 player or iPod
53% have a DVD player
37% travelled overseas in the past year
44% holidayed within the UK in the past year
35% bought online within the past 3 months
72% regularly use social networking sites
96% own a mobile phone
29% own a games console |
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Last Updated ( Friday, 25 January 2008 )
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